The Grey Worlds
Packaging

The Grey Worlds

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Azure Emerald
Nature

Azure Emerald

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The Which Waves
Nature

The Which Waves

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The Luscious Elves
Art

The Luscious Elves

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Building relevance in a new mobility world

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Client

Spectre Digital

Category

Branding, Web Design

Date

August 15th, 2020

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.

The brief

We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.

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The task

It’s no use going back to yesterday, because I was a different person then.

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